January 21 - 22, 2009
La Valencia Hotel, La Jolla, Calif.
Are you prepared to lead the change culture in your firm in an uncertain economy? Through small-group interactive sessions, this conference provides innovative design management models to allow you to use foresight and strategic optimism to lead critical and dynamic change.
This 1-1/2 day conference for executive and senior management design leaders focuses on change and its impact on your firm. Sessions are limited to approximately 60 participants, will be highly interactive, and will enhance your ability to let go of traditional design management models to embrace new agendas and innovative approaches. Here’s a glimpse of this provocative course.
REINVENTING DESIGN LEADERSHIP. Explore the trends that are transforming the design professions. Each participant will receive Cramer and Simpson’s latest book, The Next Architect: A New Twist on the Future of Design.
COURSE CONTENT
- Design firm profit multiplier models
- Leveraging hidden assets
- Entrepreneurial profit case studies
- Clients, innovation, and value
- Integrated processes and fees
- Update knowledge sharing on how firms succeed
- Value chain and supply/demand design economics
- Opportunities on the growth frontier
- Psychology of money on leadership in design
- Architectural education as a driver for change. What every practitioner needs to know
- Setting the firm contingency models
- Growing services into new markets
- Is this the best time to start or grow a design firm?
- The power of design during a down economy
- Developing models of practice-based research and research-based practice
FORESIGHT AND SCENARIO-BASED STRATEGIC PLANNING. Learn to use foresight and imaginative scenario methodology to establish strategic goals and important new ideas to lead you to new levels of success. A course workbook allows you to employ a toolbox of techniques to develop a personalized action plan.
THE CHANGING GAME OF DESIGN FIRM LEADERSHIP. Traditional leadership principles and management skills are simply not enough to meet the accelerated challenges of today’s design marketplace. A new posture needs to be developed that will be based on reintroducing the role of wisdom in leadership, on embracing the fact that in human affairs, paradox is the rule, not the exception, on re-conceiving the concepts of success and failure, and on developing the social architecture to elicit creativity and innovation. Author and psychologist Richard Farson addressses:
- The dilemma of managing the design professions in a business climate. Tapping the larger financial resources of the future.
- Dramatic changes in the requirements of leadership. The end of management by traditional principles
- The power of design during a down economy
- Psychology of money on leadership
- Radical redesign: Developing an organization of metadesigners
Schedule
Wed., Jan. 21
1 p.m. to 5 p.m., session
5:30 p.m. to 9:00 p.m., cocktail reception and dinner
Thurs., Jan. 22
9 a.m. to 5 p.m., session. Lunch will be provided.
Register
For questions or to register, contact Susan Boling.
Faculty
James P. Cramer, Hon. AIA, Hon. IIDA, CAE,is the chairman of The Greenway Group, a management consulting and research firm based in Atlanta. He is the author and co-author of several books, including Design Plus Enterprise: Seeking a New Reality in Architecture and Design, How Firms Succeed and The Next Architect. He is the publisher of the journal DesignIntelligence and co-editor of the annual Almanac of Architecture & Design. Cramer is co-chair of the Design Futures Council and former executive vice president/CEO of the American Institute of Architects. He is one of the leading foresight advisers in North America. He is a leadership fellow of the Western Behavioral Sciences Institute in La Jolla, Calif.
Scott Simpson, FAIA, is managing partner of KlingStubbins in Cambridge, Mass. A senior fellow and co-chair of the Design Futures Council, a Washington, D.C.-based think tank, he is a frequent speaker at seminars and conferences, and has published more than 75 articles about innovation in the design professions. He is an editor-at-large of DesignIntelligence, a design critic at Yale University and the University of Wisconsin, and guest lecturer at the Harvard Graduate School of Design. He holds degrees from Harvard and Yale and is the co-author of How Firms Succeed and The Next Architect. Simpson is a Richard Upjohn fellow of AIA.
Richard Farson, Ph.D., psychologist, author, and educator is co-founder and president of the Western Behavioral Sciences Institute, a nonprofit organization devoted to research, education, and advanced study in human affairs. He currently directs the Institute’s International Leadership Forum, an Internet-based think-tank addressing the critical policy issues of our time. Farson was the founding dean of the School of Design at the California Institute of the Arts, a member of the Board of Directors of the International Design Conference in Aspen, and president of Esalen Institute. He holds a doctorate in psychology from the University of Chicago, and is a senior fellow of the Design Futures Council. He is the author of several books, including the critically acclaimed bestseller Management of the Absurd: Paradoxes in Leadership.
Laura Lee, FAIA, is professor of architecture at Carnegie Mellon University, where she served as head from 2004-2008. She has taught at the Higher Institute of Architecture in Antwerp, Belgium; Royal Danish Academy in Copenhagen, Denmark; and the Swiss Federal Institute of Technology in Zurich, Switzerland. Lee is the recipient of the Ryan Award, the AIAS National Educator Award, the Henry van de Velde Institute Award for Architecture Education, and is a senior fellow of the Design Futures Council. She teaches with the perspective that design is the critical knowledge of the future and is inherently an interdisciplinary act, and the role of the academy is to prepare aspiring architects to make contributions in the world and serve as conduits for the exchange of knowledge and innovation.
Markku Allison, AIA, serves as in-house content expert on issues of future concern to the architecture profession for the American Institute of Architects. In his role, Allison deals with the complex issues of building information modeling, interoperability, project delivery, risk management, energy efficiency/ emissions reduction, and collaborative delivery models. He played a leadership role in the creation of two major AIA resources: Integrated Project Delivery: A Guide and the 50 to 50, intended as a tool that will have an effective and immediate impact on architects’ ability to achieve significant carbon reduction.
Randal L. Peterson is president and CEO of HMC Architects. He applies visionary leadership with a steadfast belief that quality designed environments have a profound, positive effect on users. Peterson works with public and private institutions throughout the United States, leading the programming, planning, and design of major facilities. He is a Recognized Educational Facility Professional with the Council of Educational Facility Planners and is a board member for the Academy of Neuroscience for Architects.
Phil Bernstein is a vice president at Autodesk Inc., where he leads industry strategy and relations for the AEC division. He is responsible for setting the company’s future vision and strategy for technology serving the building industry as well as cultivating and sustaining the firm’s relationships with strategic industry leaders and associations. Bernstein is also an adjunct professor at the Yale University School of Architecture. He writes and lectures extensively about practice and technology issues and has been published in Architectural Record, Architecture, DesignIntelligence, Fortune, and Perspecta. Bernstein is a trustee of the Emma Willard School of Troy, N.Y., a senior fellow of the Design Futures Council, a Fellow of the American Institute of Architects, and former chair of the AIA National Documents Committee.
