Atlanta-based integrated marketing agency Function recently hosted a group of leading architects for a roundtable discussion to obtain a deeper knowledge of architects as an influencer segment in the building and construction industry, aid in the development of strategic marketing programs, and to keep clients ahead of the competition and privy to the latest industry trends. The panel featured a diverse group architects who specify products in commercial and residential markets, with discussion topics ranging from sustainable building practices, building information modeling, and emerging trends, to effective manufacturer communication and product selection.
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